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E-Commerce 2010 (6th Edition)

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E-Commerce 2010 (6th Edition)

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing

Rating: (out of 3 reviews)

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Comments (3)

  1. J. A. Huggins
    June 19th, 2010 at 00:45 | #1
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    Review by J. A. Huggins for E-Commerce 2010 (6th Edition)
    Rating:
    It seems rare that one can find a graduate-level college textbook that is up-to-date as this textbook is (as of this review date). The authors give great examples to support the material presented and provide more than enough material from which to gather one’s thoughts to begin a research paper. What’s more is that this textbook is actually an enjoyable read. So much so that I have begun to read chapters that were not assigned from my university simply because it’s great reading. Many other authors could use this book as a superior reference guide on how to keep even technical material interesting. Great job. I only wish that these authors could write all the textbooks I am required to read for my MS in Information Technology degree program.

  2. Donald Hsu
    June 19th, 2010 at 01:13 | #2
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    Review by Donald Hsu for E-Commerce 2010 (6th Edition)
    Rating:
    With 800+ pages, twelve chapters, covering World Wide Web, E-commerce website, online security, payment systems, marketing concepts, ethical, social, political issues, online retailing, online content media, social networks, auctions and portals, B2B, and supply chain management.

    Each chapter has plenty of real-life examples. The only drawback is the lack of global e-commerce effort. However I would recommend this book to all.

  3. Linda L. Thornton
    June 19th, 2010 at 01:26 | #3
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    Review by Linda L. Thornton for E-Commerce 2010 (6th Edition)
    Rating:
    For novice e-commerce types this text is awesome! Explains everything in detail. Book was in great condition when received.

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